Advocacy Branding - CAP Public Affairs: We Build Movements |
Advocacy Branding

Building a movement starts with Advocacy Branding. Your brand is who you are, and it is how you will be judged in the court of public opinion. In turn, you and your industry will be regulated based on whether the public believes you share their values.

Yet all too often, major gaps exist between the real value of a brand, and public perceptions of a brand. A disconnect between what you really are and what others think of you represents a serious vulnerability.

Our Advocacy Branding campaigns align your reputation with who you really are. They help consumers and constituents understand you share their values. They create a brand that is respected, and that is far less susceptible to predatory policy making.

We begin this process by developing and testing brand narratives that help determine the most effective way to deliver your message. This includes developing message content, developing credible messengers, understanding the appropriate messaging sequence and frequency, and ensuring delivery to target audiences through channels they already consume.

We constantly test messaging effectiveness, and provide the always-on individual attention you need to ensure adjustments are made promptly and effectively.